The project came together after Beyazz announced the end of his rap career and was created as part of the rollout for his final album. With that context in mind, the goal was to create visuals that felt connected to this last chapter while still giving every track its own identity. Instead of following one fixed visual style across all five videos, each piece was developed around the sound, lyrics and mood of its track.

The visuals became part of the album promotion on TikTok, where they were used to push individual tracks and build additional attention around the release. Across the campaign, the videos reached more than 1.3 million views, bringing the music to a wider audience through visual storytelling.

The project came together after Beyazz announced the end of his rap career and was created as part of the rollout for his final album. With that context in mind, the goal was to create visuals that felt connected to this last chapter while still giving every track its own identity. Instead of following one fixed visual style across all five videos, each piece was developed around the sound, lyrics and mood of its track.

The visuals became part of the album promotion on TikTok, where they were used to push individual tracks and build additional attention around the release. Across the campaign, the videos reached more than 1.3 million views, bringing the music to a wider audience through visual storytelling.